Heidi grew up in the world of eyewear, then trained as a womenswear designer in London. Returning to her roots, she started Heidi London and launched her first sunglasses collection at London Fashion Week SS11 - setting out to bring a new fashion twist to the eyewear world.

Heidi designs sunglasses for sun, fun, and fashion lovers.

Feminine silhouettes with a contemporary quirky edge, fun colours, unique use of print and innovative use of material - wear them from the city to the tropical beach, from sunrise to cocktail hour.

The newest additions to the Heidi London line are the Floral Range Sunglasses - each pair is uniquely different - with hand-picked real flowerpetals embedded in acetate, each represents a different form of love.

Heidi’s Art Décor range is one of Heidi London’s signature styles, each pair fitted with gold plated art décor details. Classic yet modern.

All of Heidi London's sunglasses are handcrafted and fitted with UV protection lens, and finished with Heidi’s signature on the inside of the temple.